About

Twenty years in operations. Plain English. Useful AI.

Not another AI evangelist. Just someone who's spent a long time helping businesses work better.

Steve Hooper

I've spent two decades in operations — fixing workflows, rebuilding teams and making businesses run more efficiently. AI is the latest and most capable tool in that work. But a tool only matters when it's applied well.

I started working with AI in business before the hype cycle. I've seen what works, what doesn't, and where the most common mistakes are made. The short answer: most businesses try to automate the wrong things first.

My job is to help you figure out the right things — and then build them properly, so they last.

Principles
  • Clarity over confusion
  • Systems over chaos
  • Useful AI over theatre
  • Action over advice
  • Plain English over jargon
  • Outcomes over activity

AI Without the Waffle

Coming soon

Practical conversations for business owners and operators — cutting through AI noise to what actually works.

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